A 90-Minute Private Producer’s Read
You Built the Work. Now See What the Market Is Missing.
The Screening is a 90-minute producer-led read for the founder, operator, author, executive, or expert with real substance and one serious question: what is the thing here that people should remember, repeat, and choose?
Bring the business, book, body of work, story, or question you have been carrying. Leave with a clearer view of what belongs at the center.
You cannot read your own label from inside the jar.
When you live inside the work every day, the most valuable part can start to feel ordinary. You know the history. You see every moving piece. But a buyer, partner, audience, or team only sees what you can make clear in a moment.
The Screening gives you an experienced outside read. Brad listens for the signal, the tension, the proof, and the story that may be hiding in plain sight. Then you decide what deserves to move.
Bring the work you have already built.
- A business doing meaningful work that is still too hard to explain.
- A book, keynote, expertise base, or body of work that needs a stronger center.
- A professional story with more depth than the current website, profile, or elevator pitch reveals.
- A next chapter that matters enough to deserve a serious read before you build around it.
This is a working room, not a casual conversation.
- Before
- You send a short intake and public material that give Brad the right context.
- In the room
- For 90 focused minutes, you work through story, signal, audience, and the decision that has stayed vague too long.
- After
- You receive a written Casting Note and clear recommendation about the next right move for the work you actually have.
Leave with more than a good conversation.
Your Positioning Read
The central tension, strongest signal, and story the right people need to understand.
A Draft ONLY Statement
A first clear sentence that makes your distinction easier to say, remember, and use.
Your Casting Note
Brad’s producer point of view on what is working, what needs development, and what belongs in the next build.
One Clear Verdict
A direct recommendation about the next right move in front of you.
“Would I recommend Brad’s work and working with him? Absolutely, unequivocally.”
Investment
The Screening is $1,500. The fee covers the 90-minute private working session, preparation, and the written Casting Note that follows. If a qualifying private engagement is accepted within 60 days, the Screening fee is credited according to the final agreement.
- 22 years in television.
- Over $2 billion in content.
- 100+ series.
- 2,000+ hours of television produced.
- Four Emmy nominations.
- 110+ ONLY Statement Audits.
Questions
How long is The Screening?
A focused 90-minute working session.
What should I bring?
Public material and the question that matters most. A short intake provides context.
What happens after?
You receive the Casting Note and a direct recommendation. A qualifying private engagement accepted within 60 days receives the credit stated in the final agreement.
Is this a sales call?
No. It is a paid producer-led working session with its own output. The answer may be a deeper build, a different route, or no further engagement at this time.
You do not need a borrowed story. You need the right read on the work you have already earned. Reserve the room, bring the material, and leave with a clearer sense of what deserves to be built.