Mike Barefoot
27 years in staffing, but the real edge was 37 years of martial arts discipline plus an MBA. Nobody in his space combined those three things into one position.
Results
Brad Holcman reviews and results.
Positioning work is hard to screenshot. The result is usually a sentence, a feeling of relief, and a shift in what you can charge. Here is what people say after working with Brad Holcman, in their own words.
In their words
What clients say.
My session with Brad was emotionally changing for me. I had been doubting what my gift is. He helped me see that I do have something of value to share. I felt seen and heard.
Working with Brad was wonderful. From the beginning he listened intently as I shared my story, and he quickly identified ways to better position and market my company against competitors.
I left with affirmation that I was in the right place, and a challenge to step beyond my comfort zone. Brad helped me verbalize and own it. The final document captured everything he pointed out.
Plot twists that became positioning
The edge was hiding in plain sight.
Angela Belton
A real estate investor whose real edge was a microbiologist's analytical precision, built over 25 years in pharma, then applied to family finance.
One speaker went from a $2,500 fee to a $15,000 fee after finding one sentence. That is a specific story, not a promise. Positioning changes what you can charge by changing what you are compared to.
Don't Be the Best. Be the ONLY.
Your story has a plot twist too.
Find it free in under eight minutes.